Incoming CrossFit CEO Eric Roza has signed a contract to buy 100% of the fitness company from controversial founder Greg Glassman

Incoming owner and CEO Eric Roza is the owner of a CrossFit gym in Boulder, Colorado, and former CEO of Datalogix, a consumer data collection startup that sold to Oracle in 2015.
Incoming owner and CEO Eric Roza is the owner of a CrossFit gym in Boulder, Colorado, and former CEO of Datalogix, a consumer data collection startup that sold to Oracle in 2015.

Courtesy of Eric Roza

  • CrossFit’s incoming CEO Eric Roza has officially signed a contract to purchase 100% of the company from founder and former CEO Greg Glassman, according to a July 24 statement from Roza.

  • The sale was first announced June 24, two weeks after Glassman stepped down as CEO of the company after a series of controversies.

  • Roza is the owner of the affiliate gym CrossFit Sanitas in Boulder, Colorado.

  • He’s partnering with private equity firm Berkshire Partners in acquiring CrossFit. The deal is slated to close in the next few weeks pending government approval.

  • According to the statement, 1% of CrossFit’s stock will be put into a non-voting trust for Maggie Glassman, the former

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