What Research About Services Can Teach You

Direct Marketing Company: Learn About Call to Action Marketing

A call to action marketing (CTA marketing) is a type of advertising or selling campaign designed in encouraging an immediate sale or prompting an immediate response. CTA utilizes words, phrases or sentences that are incorporated into web pages, advertising messages or sales scripts, encouraging customers to take immediate action. When it comes to marketing principles, a call to action is an instruction to the target audience uniquely designed in provoking an immediate response, using an imperative verb such as “find out more'”, “you may visit our store” or “call now”. Other forms of CTA taglines involve using strong reasons why customers should avail a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer only’ or ‘offer will expire soon’) or a special deal accompanied by a time constraint like “order before midnight to receive a free gift”.

Providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions is the key to a powerful call to action. A CTA can be a demanding or non-demanding request like “watch this video” or “choose a color”. Direct marketing companies are specifically using CTA on their brochures, catalogs, flyers, and email campaigns to show consumers how to take the next step further, creating a sense of urgency surrounding an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts as a means of persuasion, since it has long recognized that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers by successful sales representatives. When it comes to web design and development, a CTA can be a website button, a banner or some type of text or graphics that prompts an online consumer to click it, and to continue down a conversion funnel which plays a crucial part of inbound marketing.

All call to action taglines have three things in common which include no obligation statement, telling people what to do next and encouraging people to respond to a right way. No obligation statements reduces or removes the risk involved and in many cases are asking people to try a free trial instead of a purchase. Call to action lines utilize standard direct responses and they don’t leave a room for people to wait or think about an offer. Today, consumers are more comfortable responding to digital offers so you do not really need to provide the instructions unlike the traditional method. For other related articles on marketing, feel free to visit our website.