Marketing Strategy Over Time: Old Ways Vs. The New Ways
The huge multimedia industry of today is not only dominating us, it has literally gobbled us and to think that there are countless more ways in doing media marketing is almost inconceivable. Since we are wired to get attracted to new fads and crazed saying no to new interests in the media industry such as Pinterest, Google+ or LinkedIn is very hard for us to do. These new trends in media is considered the center of power in marketing, and it is the most ideal way at getting your hands on marketing data without spending too much. However, the new way is not the only avenue we can take. Hence, the marketing showdown begins.
The new way in music today is to like new popular artists like One Direction, but still not all of us can say that they are better than the legends in the industry such as Beatles. The same can be said to marketing strategies. Some old fashioned routes are still the best routes to take: effective and powerful as well as compelling.
Practically, when it comes to marketing, being able to combine both the old school and the new ways will allow one to provide a bigger marketing advantage.
The Powerful Word of Mouth
If you are looking for a marketing strategy that has a great impact but at a lesser price, then try using the word of mouth. This is one of the old but effective marketing strategy means, and this particular method has been used in the industry for quite a long time now. Personal accounts or word of mouth is by far more effective than any kind of excessive advertisement campaign as no matter what you put into your ads, the words of family and friends would still be more trustworthy to people. Because of this, you should also work on rewards strategy in order to give merits to loyal customers so as to retain them.
One of the best methods in doing this is to infuse an email marketing program with a referral program.
Use The Printing Power
Most of the time, business owners thinks that the marketing strategies which involves printing is a very expensive strategy, which in reality is not. Though they tend to have higher prices compared to digital marketing strategies, they provide a larger impact compared to online marketing ads. On the other hand, before you go ahead and start a printing market strategy, make sure that you are going to put a lot of creativity in it. Do not just mail tons of letters and mails to potential clients and customers. Instead make sure that when you send invoice and order out, send in latest product brochures and offers printed in cards so as to encourage customers to buy more.