Online marketing includes all marketing measures, which can be done with the help of the Internet. The Internet has proven to be the most cost-effective and fastest medium to address the attention of a wider audience. This is why entrepreneurs are increasingly focusing on various online marketing strategies, such as banner advertising, email and affiliate marketing, social media as well as internet marketing with search engines. When implementing all these measures, fingertip sensitivity is required in order for each entrepreneur to become a powerful and competitive presence in the online world. Online advertising and online trading belong to the future. The planet’s digital economy requires not only well-engineered marketing strategies but also grand sums of investment and spending.
All marketing activities that take place with the help of the Internet consist of:
- Advertising with banners: classic online advertising method, which draws attention to the website offering specific products and services.
- E-mail marketing is a direct marketing strategy, whereby advertising takes place via e-mail.
- Affiliate marketing is a marketing strategy with the help of partners who bring the products and the services to the virtual market. These affiliates are paid only when there are successful marketing campaigns.
- Video marketing delivers a video message and is compares with TV spots.
- Social media marketing involves communication and participation within various social networks such as Twitter, Facebook, and others.
- Marketing with search engines
SEM: The term for paid advertising forms
SEO: Work on the content of a website and its linking
Online marketing is not identical to Internet marketing, so the terms cannot be used as synonyms. Unfortunately, there is no clear and clear distinction between the two terms in the most recent literature on this subject. Internet marketing means the website “markets” the content, for which the Internet is used in a targeted manner. Online marketing, as already explained, includes all measures aimed at attracting as many visitors as possible to a website. It is also quite possible that the optimization of a website does not produce any recognizable improvements and, therefore, no increase in profit. A relatively low use of optimization tends to result in a significant increase in the number of visitors.